B2B Metrics
Fractional CMO :
CMO-Level Strategy. None of the Overhead.
Serving B2B SaaS and cybersecurity startups at a critical inflection point—when growth is urgent, but hiring a full-time CMO isn’t the answer (yet).
You’re moving fast. The market is competitive. Your product is strong—but your marketing engine isn’t firing on all cylinders. You need senior-level marketing leadership, but bringing on a full-time CMO feels premature or too risky.
That’s where fractional CMO services come in. You get high-impact strategic leadership, tailored growth systems, and real accountability—without the overhead of a full-time executive hire.
If you want clarity, direction, and a marketing function that drives real business outcomes, this is for you.
Does Any of This Sound Familiar?
You’ve tried working with agencies, but without internal direction, execution is disjointed and results are unpredictable.
You’ve hit Product-market fit—but growth has slowed and your team is stretched thin.
You’re investing in marketing, but not sure what’s actually moving the needle—or how to scale it.
You need more than a consultant—you need a partner who thinks long-term, not just project-by-project.
You’re preparing for a fundraise, key hire, or new product launch, and need your marketing to keep pace with your growth.
What If You Could…
Have a senior marketing leader guiding your strategy—from positioning to channel mix to performance measurement.
Build a scalable marketing system based on data and proven processes—not guesswork.
Get a marketing roadmap tailored to your unique goals—not a generic template.
Work with a CMO-level partner who understands founder-led, venture-backed startups.
Build marketing foundations that support revenue targets, team growth, and investor expectations.
Who This Is For
- Venture-backed B2B SaaS and cybersecurity startups led by technical or product-driven founders
- Companies between Seed and Series B with pressure to scale but no internal CMO
- Startups at growth inflection points—scaling revenue, entering markets, or preparing for funding
- Not for early-stage startups, first-time marketing explorers, or those seeking only tactical execution.
What You Get:
Dedicated Strategic Oversight – Up to 1 day per week of leadership: strategy, planning, and execution alignment.
Deep Discovery & Marketing Audit – Comprehensive review of channels, systems, metrics, and team.
Custom Marketing Roadmap – A 90-day plan focused on measurable growth goals.
KPI & Channel Optimization – Monthly reviews and strategy adjustments based on data.
Slack & Email Access – Direct communication for fast answers and strategic input.
System & Team Alignment – Streamlining workflows, reporting, and accountability across marketing and sales.
What Isn’t Included:
- Execution tasks (ads, copy, design)—I oversee and guide your teams.
- Full-time availability—this is fractional leadership.
- One-off consulting—this service is for committed startups building a strategic marketing engine.
How It Works:
- Discovery & Deep Dive – Full audit of marketing systems, data, messaging, and team.
- Strategic Planning – Delivery of a 90-day roadmap with initiatives and milestones.
- Weekly Collaboration – Regular meetings to review progress and refine strategy.
- Ongoing Support – Continuous oversight and high-impact decision guidance.
- Monthly KPI Reporting – Clear metrics and insights on marketing performance.
Pricing & Commitment
The fractional CMO engagement is £5,500/month, with a 3-month minimum commitment.
- Includes weekly strategic support, growth roadmap, KPI tracking, unlimited async communication, and full marketing oversight.
- This includes:
Weekly strategic leadership and deep marketing oversight
A 90-day growth roadmap tailored to your objectives
Monthly KPI reviews and ongoing optimization
Slack/email access for fast, async input.
Hiring a full-time CMO typically costs £200,000–£250,000/year, plus equity and ramp-up time. – This model gives you executive-level clarity, faster execution alignment, and focused growth support—without long-term overhead.
Most teams see results within the first 90 days, from stronger pipeline visibility to increased ROI on key channels.
This service is limited to a small number of clients to ensure depth, access, and impact.
The Fine Print
Limited to 2–3 clients at a time. Book early.
Communication via Slack and email; calls as scheduled.
Emergencies defined as urgent, high-impact issues; others handled on schedule.
No quick wins or audits—this is for long-term growth.
Not Sure Yet? Let’s Talk.
If you’re exploring ways to get more from your marketing — but not quite sure what you need — a Discovery Call is a great place to start.
It isn’t a sales pitch, rather a focused conversation to:
Understand where your business is today
Identify what’s blocking your marketing from driving growth
Help you decide whether a fractional CMO is the right next step
- You’ll walk away with clarity, perspective, and actionable insight — whether we end up working together or not.
- There’s no pressure, no prep required, and no obligation to move forward.
Let’s Build Your Marketing Engine
- Stop winging it. Start scaling with intention.
- Let’s see if this is a fit — and what’s possible when your marketing starts working with precision.
- Book a Free Discovery Call.
Testimonials
Ola
"His adaptability ensured we consistently met
or exceeded the OKRs, even in changing circumstances.
His strategies set new benchmarks & fuelled growth in the region."
Taylor
"Creative & professional consultant.
Strategic, dedicated, & a pleasure to work with".
Loci
"He is very professional, was able to lead important projects,
deliver them in time & on budget.
I relied on him to find solutions to complex situation."
