B2B Metrics
Growth Advisory:
Strategic Marketing Guidance. On Demand.
Strategic guidance for founder-led cybersecurity companies ready to scale beyond the founder’s expertise.
The cybersecurity market is exploding, but most technical founders hit a wall when it comes to business growth. You’re brilliant at solving security problems, but navigating enterprise sales cycles, building scalable go-to-market strategies, and positioning against established players? That’s a different skill set entirely.
My Cybersecurity Growth Advisory bridges that gap. I partner with technical founders to build the business infrastructure and strategic capabilities needed to scale in one of the most competitive markets in tech. You’ve built something that works. Now let’s build a business that scales.
The Founder’s Dilemma.
As a cybersecurity founder, you’re caught between two worlds. You need to stay close enough to the technology to maintain your competitive edge, but far enough from day-to-day operations to focus on strategic growth.
Meanwhile, enterprise buyers expect mature sales processes, enterprise-grade support, and proven market presence—things that don’t come naturally to most technical founders.
The stakes are high. Cybersecurity buyers don’t experiment with unproven vendors. They need confidence in your technology, your team, and your business stability. One missed opportunity or poorly handled enterprise deal can set you back months.
Does Any of This Sound Familiar?
- You’re getting technical validation but struggling to convert pilot programs into enterprise contracts—buyers love the technology but have concerns about your company’s maturity
- Your sales cycle is unpredictable and you’re losing deals to competitors with inferior technology but better go-to-market execution
- You’re the bottleneck in every technical conversation, security assessment, and strategic decision—prospects want to talk to “the founder” but you can’t scale yourself
- You’re struggling to communicate your technical advantages in ways that resonate with non-technical enterprise buyers and decision makers
- You understand the technical landscape but struggle with market positioning against established players like CrowdStrike, Palo Alto, or Microsoft
- Your engineering team is brilliant but you need help building enterprise-grade sales, marketing, and customer success capabilities
What If You Could…
- Develop a repeatable enterprise sales process that doesn’t depend on your personal involvement in every technical conversation
- Build market credibility and positioning that gets you invited to competitive evaluations instead of being overlooked for “safer” alternatives
- Create scalable customer success and support processes that satisfy enterprise requirements without burning out your technical team
- Build marketing and sales processes that resonate with enterprise buyers who prioritize proven vendors over innovative technology
- Develop pricing and packaging strategies that reflect the true value of your technology and improve your win rate against established competitors
- Build a go-to-market engine that generates qualified pipeline while you focus on product development and strategic partnerships
Who This is for ?
The Cybersecurity Growth Advisory is designed for technical founders who have great technology but struggle with marketing and positioning :
- You’re a founder-led cybersecurity company with at least $1M ARR and proven product-market fit
- You have enterprise interest but struggle to clearly communicate your value proposition in marketing materials
- Your technology is differentiated but your website, content, and messaging don’t effectively convey that to prospects
- You’re ready to invest in marketing strategy and go-to-market capabilities beyond just product development
- You want to build marketing systems that generate qualified leads without depending on your personal network.
This isn’t for early-stage startups still building their MVP, or companies looking for technical product guidance. I work with founders who have solved the technology challenge and need strategic marketing support to scale their business.
What’s Included:
This is a focused, high-leverage advisory engagement for cybersecurity companies with established GTM traction. You’ll get experienced, no-fluff strategic input designed to accelerate what’s already working—and fix what’s not.
2× Monthly Strategy Calls (45 minutes each) Focused working sessions to solve your most pressing marketing challenges—from positioning and enterprise GTM to campaign strategy and messaging.
Direct Access via Slack and Email You (Head of Marketing or equivalent) and one other core team member (e.g. founder, VP Sales) can reach out anytime. Most messages receive a thoughtful response within a few business hours—and always before the end of the business day.
Kickoff & Custom Roadmap We’ll start with a dedicated planning session to align on stage, goals, and bandwidth—and build a focused execution plan from there.
Ongoing Messaging & Offer Reviews Fast, clear feedback on key assets like landing pages, sales decks, outbound messaging, and campaign copy.
Execution Support & Accountability You’ll get structured, actionable assignments after each session to keep momentum and ensure follow-through.
All Templates, Frameworks, and Market Analysis Included No gatekeeping, no restrictions—anything we use or create together is yours to apply and adapt freely.
What Isn’t Included:
- I don’t implement technical solutions or manage your security infrastructure
- No hands-on sales execution, marketing campaign management, or day-to-day operational tasks
- I won’t write your code, configure your product, or handle customer support tickets
- This isn’t technical consulting—I focus on marketing strategy and go-to-market execution
How It Works:
Month 1: Market & Business Assessment Comprehensive analysis of your competitive position, go-to-market strategy, sales process, and enterprise readiness. I identify the biggest barriers to scalable growth and prioritize initiatives.
Months 2-6: Strategic Implementation Monthly sessions focus on executing your growth roadmap while adapting to market feedback. I help you navigate enterprise deals, refine positioning, and build scalable processes.
Ongoing: Deal & Strategic Support Between formal sessions, you have access for strategic questions, competitive intelligence, deal strategy, and challenge resolution. Think of me as your external marketing strategist.
Quarterly Strategic Alignment Sessions
Every quarter, we assess progress against goals, evaluate market shifts, and realign strategy to ensure you’re positioned for continued growth and competitive advantage.
Pricing & Commitment
£2,800 per month with a 6-month minimum commitment.
- This investment reflects my specialized cybersecurity market expertise and typically pays for itself through improved deal closure rates, better enterprise positioning, and accelerated sales cycles.
- Most clients see measurable improvements in enterprise engagement and pipeline quality within 90 days.
- Payment is due at the beginning of each month. After the initial 6-month period, I continue month-to-month with 30-day notice for changes.
- This service is limited to a small number of clients to ensure depth, access, and impact.
The Fine Print
- Limited to 2–3 clients at a time. Book early.
- Communication via Slack and email; calls as scheduled.
- Available to cybersecurity companies with at least $1M ARR and proven enterprise interest.
- Founder plus one key team member (Marketing personnel.) get direct advisor access.
- Additional stakeholders welcome on monthly strategy sessions.
- All strategic information and competitive intelligence kept completely confidential.
- Monthly sessions can be recorded for your reference and team sharing.
- I provide all frameworks & templates with no restrictions on use.
- Late payments pause all services immediately until account is current.
Frequently Asked Questions.
- How is this different from general business consulting? I specialize exclusively in cybersecurity companies and understand the unique challenges of selling security solutions to enterprise buyers. I know why CISOs buy, how procurement evaluates security tools, and what actually moves deals forward in this market – expertise you won’t get from general business consultants.
- Do you work with companies targeting SMB vs. enterprise markets? Yes, but my expertise is strongest with companies selling to enterprise customers. The strategic challenges, sales cycles, and buyer psychology are very different for enterprise cybersecurity sales.
- Can you help with technical product decisions? I focus on business strategy, not technical architecture. However, I can help you think through product positioning, feature prioritization based on market needs, and technical roadmap alignment with business goals.
- What if we’re competing against much larger established players? That’s exactly where I add the most value. I help you identify winnable market segments, develop compelling differentiation strategies, and position your technology advantages in ways that resonate with enterprise buyers.
- Do you have experience with compliance and certifications? Yes, I help you prioritize compliance investments strategically. I don’t do the compliance work myself, but I can help you understand what certifications actually drive sales vs. what’s just “nice to have.”
- What if we need help with a specific deal or competitive situation? Between monthly sessions, you can reach out for strategic support on specific opportunities, competitive threats, or urgent business decisions. I typically respond within a few hours for time-sensitive situations.
- How do you stay current with the rapidly changing cybersecurity market? I work exclusively with cybersecurity companies, attend industry events, maintain relationships with key players, and have access to market intelligence that I share with my advisory clients.
Ready to scale beyond founder-dependence?
If you’re tired of being the bottleneck in every strategic conversation and want to build a cybersecurity business that can compete with the big players, let’s talk.
Schedule a complimentary strategy call to discuss your specific market challenges and growth objectives.
Testimonials
Ola
“His adaptability ensured we consistently met
or exceeded the OKRs, even in changing circumstances.
His strategies set new benchmarks & fuelled growth in the region.”
Taylor
“Creative & professional consultant.
Strategic, dedicated, & a pleasure to work with”.
Loci
“He is very professional, was able to lead important projects,
deliver them in time & on budget.
I relied on him to find solutions to complex situation.”
